So many options who to listen to?

So Many Options for Business Coaching: Who to Listen To?

Published on www.xtol.nz | July 25, 2025

Starting or growing a business in New Zealand can feel like navigating a dense forest of opportunities and challenges. One of the smartest moves you can make is seeking guidance from a business coach. But with so many options out there—each promising transformative results—how do you decide who to listen to? Here’s a practical guide to help you choose the right coach for your business journey.

The Rise of Business Coaching

The demand for business coaching has surged globally, and New Zealand is no exception. From seasoned entrepreneurs to industry specialists, coaches are offering their expertise through private services, online programs, and professional networks. But with this abundance comes confusion. Not every coach is the right fit for your unique needs.

What Is a Business Coach?

A business coach focuses on specific skills or goals, often through structured programs. They ask probing questions, hold you accountable, and help you develop actionable plans. Coaching is typically formal and may involve paid services, making it a focused, results-driven partnership.

Key Factors to Consider When Choosing a Coach

Here are five practical tips to help you find the right business coach in New Zealand:

1. Define Your Goals

Before you start searching, get clear on what you want to achieve. Are you looking to scale your business, improve leadership skills, navigate a specific industry, or refine your marketing strategy? Different coaches specialise in different areas. For example:

• If you’re a startup founder in Auckland, a coach with experience in tech startups might be ideal.

• If you’re struggling with work-life balance, a coach specializing in leadership or mindset could be the answer.

Action tip: Write down 2-3 specific outcomes you want from coaching. This clarity will guide your search.

2. Check Their Experience and Track Record

Not all coaches are created equal. Look for someone with a track record in your area of need. Ask:

• Have they built or scaled a business similar to yours?

• Are they familiar with the New Zealand market, including local challenges like funding, regulations, or cultural nuances?

Platforms like LinkedIn or posts on Facebook can reveal a coach’s reputation and impact.

Action tip: Request a discovery call or check their online presence to verify their expertise. Look for real results, not just flashy marketing.

3. Align on Values and Communication Style

A coach isn’t just a source of advice—they’re a partner in your growth. You’ll need someone whose values align with yours and whose communication style resonates. Do you prefer a direct, no-nonsense approach or a more empathetic, supportive vibe? Some coaches might push you hard, while others take a gentler, reflective approach.

Action tip: Meet potential coaches for a coffee (virtual or in-person) to gauge chemistry. In New Zealand’s tight-knit business community, personal rapport is key.

4. Consider Accessibility and Commitment

Coaching relationships require time and trust. Consider:

• Availability: Are they local (e.g., based in Auckland or Christchurch) or accessible online? Can they meet your schedule?

• Cost: Coaching fees can range from affordable to hundreds per session. Be clear on your budget.

• Format: Do you want one-on-one sessions, group coaching, or a hybrid model? Online platforms like Zoom have made global coaching accessible, but local coaches might offer valuable Kiwi-specific insights.

Action tip: Ask about their time commitment and session structure upfront to ensure it fits your lifestyle.

5. Trust Your Gut (But Do Your Homework)

With so many voices offering advice, it’s easy to feel overwhelmed. While intuition matters, don’t skip due diligence. Research their background, and check platforms like Google for candid feedback about their services. If something feels off—whether it’s a hard sell or vague promises—move on.

Action tip: Look for coaches who ask thoughtful questions about your business rather than pushing a one-size-fits-all solution.

Where to Find Coaches in New Zealand

New Zealand offers a wealth of resources for finding business coaches:

• Industry Networks: Organisations like the Auckland Business Chamber or NZTech often host coaching programs or networking events.

• Online Platforms: Websites like LinkedIn, CoachAccountable, or even Facebook can help you find coaches with specific expertise.

• Local Communities: Look for meetups, startup incubators, or coworking spaces in cities for coaching opportunities.

Red Flags to Watch For

Not every coach is worth your time. Steer clear of:

• Overpromises: Be wary of anyone guaranteeing overnight success or “secrets” to millions.

• Lack of Transparency: If they can’t share who they are and examples of their impact, move on.

• One-Size-Fits-All: Good coaches tailor their approach to your needs.

• High-Pressure Sales: Trustworthy professionals focus on value, not pushing you into expensive programs.

Final Thoughts: Choose Wisely, Act Boldly

Finding the right business coach is like choosing a guide for a tramping adventure in New Zealand’s backcountry. You want someone who knows the terrain, shares your vision, and equips you to tackle the journey. By defining your goals, researching thoroughly, and trusting your instincts, you’ll find a coach who amplifies your potential.

At www.xtol.nz, we’re passionate about empowering Kiwi businesses to thrive. If you’re ready to take the next step, start exploring our coaching options today—and don’t be afraid to ask for help. Your business deserves it.